Print offers a leveraged credibility to the brands that use them for marketing purposes. Premium and specialized audiences are loyal to this form of media, something that helps reaching out the correct people according to the marketing strategy of each advertiser.
Moreover, it is a unique medium for securing a bigger attention span during leisure time and thus driving action.
Newspapers and Magazines are positioned (or remain) as the most credible, trusted, engaging content over any other form of media.
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