MARKETING TOOLS, taking the idea of the popular person endorsement and placing it into a modern day content-driven marketing campaign are collaborations between brands and influencers.
Influencers, can be anywhere and anyone. An influencer can be a popular fashion photographer on Instagram, or a well-read cybersecurity blogger who tweets, or a respected marketing executive on LinkedIn, or a celebrity. Within any industry, there are influential people – you just have to find them.
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